Chickpea In The City

Branding
Lettering
Blog Design

Chickpea In The City is a lifestyle blog that features the healthy and active journey of Chicago based blogger, Addie Martanovic. Chickpea In The City spotlights local city and travel favorites, health, wellness, fitness and positivity. The new brand should align more with Chickpea’s Instagram, which features more moody, dark colors, but should also include bright pops to reflect Addie’s positivity and allows for readers to connect and feel joy. This project included brand development, visual identity, logo design, illustration, blog design, and lettering.